Neymar Jr. has partnered with COL Group's FlareFlow to launch a 16-title microdrama slate. The deal was announced during the 2026 World Cup.
What is the partnership about?
The partnership sees the creation of AI-powered live-action microdramas featuring Neymar. The first six titles will launch on June 19 and continue to drop through to June 22.
Why is this partnership significant?
This deal is one of the largest between a sports star and a microdrama company. Neymar has a social media following of over 220 million.
The microdramas will be produced using AI-powered live-action production workflows. The titles will feature Neymar in various storylines, including The Way Back to Glory and The Playboy System: Scoring the Goddesses.
What comes next?
The remaining ten titles will roll out throughout the football season using an event-driven release strategy. The global distribution agreement will also see the slate launch in mainland China via Xiaohongshu.
James Wang, CEO of Flareflow, said the partnership represents a defining moment for the global entertainment ecosystem. Timothy Oh, General Manager of COL Group International and Flareflow Chief Marketing Officer, added that the deal marks the true dawn of their Vertical 2.0 strategy.
The partnership aims to push the boundaries of storytelling at an unprecedented scale. The microdramas will be available on FlareFlow and Xiaohongshu, reaching over 200 million daily active users in China.
On June 19, the first wave of titles will launch, including Soccer Star Kidnapped Into the Galaxy Cup: Score or Die! and Fake Neymar, Real God. The event-driven rollout proves that mobile-first premium content is now a dominant force in the global media landscape.
The deal was unveiled to chime with the APOS conference in Bali. The 2026 World Cup continues in the U.S., Mexico, and Canada.
Neymar's global star power will be brought together with Flareflow's advanced AI creative workflows. The partnership will create high-impact entertainment that moves faster and resonates deeper with modern audiences worldwide.
The microdrama slate will feature a series of titles that showcase Neymar's talent and charisma. The productions will be timed to capture sustained global fan engagement throughout the football season.